A blog article could be a short or long post depending on how much you want to write about the topic. But search engines do give better preference to the length of articles. The reason is that a long article is supposedly able to touch more depth and breadth of the topic.
Structure of the Blog Article
The title is the most important part of your article. It is the first thing to catch attention. For SEO purpose, the title should contain the main keyword you are going to focus on.
The subtitle is a more descriptive sentence about your articles. It is usually no longer than a sentence
Content is an actual piece of writing.
Write Blog Post – Tips for Better Writing
As blog mania has caught on, many people want to have a blog of their own. Coming at the web from the perspective of a writer, it can be easy to despair. You might be used to writing for all sorts of media: newspapers, magazines, books, or even radio, film or television. The web, though, is different enough to what’s come before that it demands you sit up, pay attention, and adjust your writing style if you want your writing to work on the web.
Use Subheadings, Lists, and Tables
Subheadings divide the article up into clear sections, letting the reader scan more easily, read the bits she is interested in. Subheadings also allow to go back and read in case someone misses something which is a little difficult if the article is just a long paragraph.
Make Sensible Paragraphs
Paragraphs are used when you start a new idea or thought or perspective. Your aim at all times is to make your page as easy as possible for a reader to scan.
Your article might refer to things which could not be covered within your articles and some readers might want to look these things up. Providing links to detailed and related pages within your site and outside is a way to provide more value to your reader.
Avoid Typos and Spelling Errors
Typos and spelling errors give writers a constant headache. Not only it makes the reading unpleasant but also it puts a doubt on your credibility.
Readers are too harsh when it comes to judging an author. They can overlook the content to some extent but typos and spelling errors are unpardonable. Unfortunately, everybody is a victim of these errors and sometimes these are realized after your work is published. And every time you have a look at that typo or spelling error, you will feel the twinge.
It is best to prevent them. Here are a few tips to avoid and minimize your typos and spelling errors.
After you finish your article do run it through a spell checker. But do not trust this software completely. It is also limited by its input and programming. It will catch only those errors which it knows. It may miss the terms used in specialized fields. So concentrate on that aspect.
Moreover, the spell checker will not understand the need for the words in a particular sentence. It will not differentiate between “hear” and “hare” because both are correct words in their own right. Your spell checker will not tell you anything wrong in the sentence whereas only one of them will fit the need of your sentence in a particular line.
- Read yourself aloud articulating each word when you scan the article to find and correct the errors. If you just scan it silently you might miss you few errors.
- Put aside your article away for some time. Come back later and scan once more.
Your chances of letting a typo or spelling error to pass become quite minimal.
It is well known that eyes catch only what mind knows. No matter how much we know it is not too much to learn some more. Read regularly to keep your language and spellings fresh.
SEO With Your Articles
I firmly believe that articles must be written first for the human readers. It is the reader who is the end user of the information and not the search engine. The search engine is just like a placeholder for your content which it ranks the way its algorithm dictates it to do.
But because we want our article to get exposure to bring visitors to your website, it is worthwhile to include search engine angle too. If we could maintain user and search engine balance we have maximized the usability of the articles.
To get maximum SEO benefit the article should include following tasks and activities during and after creation.
It is pertinent that the article should be well structured. It should have a proper title, headings, subheadings, and content.
A keyword rich article is better in the eyes of search engines than one that is not keyword rich. Most noteworthy keywords are in the title and reference tags. However, the keywords should not appear stuffed in. They should appear natural content of the article to make the most of the effect.
Link to other relevant pages in your website. This has a dual benefit. One the reader finds it as a ready reference for more information. Second, the search would go for deeper indexing of your website. Adding a sitemap helps search engines a lot for spidering the site. The sitemap must be regularly updated.
Give external links to useful sources. This increase overall value of your article in your reader’s mind. You can email people about the article and ask them to link to your articles. Submit your article to article directories getting more inward links.
Keep Them Fresh
It is the most important point in my view for retaining the readers and search engines on your site. Both readers and search engines would love regularly updated content and keep coming back often.